Avid Training
Thank you for stopping by.
Below, I've attempted to answer many of the questions you may have about beginning or furthering your Avid education through private training with me. If you have any questions, please feel free to contact me.
Thanks again,
Benjamin

Photo: Benjamin on location with Carl Reiner during the production of "The Bronx Boys – Hosted by Carl Reiner." For Shapiro/West, Benjamin served as Director and Editor on the documentary.
Benjamin Hershleder, based in Los Angeles, California, is Certified by Avid Technology to teach Introductory through Advanced editing and effects courses. He provides training anywhere in the U.S. or abroad. Please contact Benjamin to discuss your needs & goals, training fees, and scheduling. For more information on Benjamin's experience as an Avid Certified Instructor and Adjunct Professor, please visit his Instructor Resume.
Benjamin is an Avid Certified Instructor (ACI) who has been teaching film production and flatbed film editing since 1992 and teaching the Avid Media Composer software since 1995. Benjamin is knowledgeable of Avid Media Composer versions released from 1994 through the latest versions running today on Adrenaline and DX hardware.
While Benjamin frequently teaches courses at Avid Authorized Education Centers and at The American Film Institute, he is also available for personal instruction in the Los Angeles area as well as anywhere in the U.S. or abroad. Benjamin's past clients include Disney Feature Film Animation, Disney Latin America, NBC, Granada Television, America On Line and The Spark Factory. Additional information is available on Benjamin's Instructor Resume »
Avid Training is available in two formats:
Complete Avid Certified Courses for Individuals or Groups
Each certified course includes an Avid Certified Course Book and an Avid Certificate of Completion. Certified courses are the foundation for the Avid Certified Editor exam. Certified courses range in duration from 16 hours to 40 hours of instruction and student hands-on lab time. Benjamin can provide training to one or two students on his portable Avid system or up to 14 students at a facility utilizing the on-site systems. When possible, it is best to limit certified training to a maximum of two students for each Avid workstation that is available for hands-on labs. If being trained with my computer system, you will learn on the most current release of Avid software. As you compare your training options, be sure to inquire what version of software is being used. The most recent release of Avid Media Composer software is version 4.x. Additional information is available in the FAQ and Policies section below.
Tailored Avid Training for Individuals or Groups
Tailored instruction is personalized to include information that is most useful for your needs. Benjamin is happy to discuss the areas in which you want to increase your knowledge as well as the time and budget you have to accomplish your goals. If being trained with my computer system, you will learn on the most current release of Avid software. As you compare your training options, be sure to inquire what version of software is being used. The most recent release of Avid Media Composer software is version 4.x. Additional information is available in the FAQ and Policies section below.
Do you have a question not answered below?
Would you like additional information?
Feel free to contact me »
What are the benefits of private training?
- Private training allows the training to come to you, rather than you to the training. Benjamin provides training at homes, offices and post production facilities in the Los Angeles area as well as anywhere in the U.S. or abroad. Why have yourself or your staff learn with a different system or facility set-up than which you/they will be using?
- Benjamin is an instructor with understanding of, or background in, all phases of production and post production who can help to tie concepts and techniques together within a particular editing situation or across an entire production. This is a major component missing from canned training available online, on DVD or in a school setting with a set curriculum.
- Whether it's during the workday, after working hours or on weekends, private training can take place on your schedule, rather than a school's.
- Private training allows for customization of topics based on your specific needs and goals, rather than having to attend a course that may contain topics of which you are already familiar or are of no use.
- Individuals will receive 100% attention as opposed to being one of many students in a classroom.
- Learn at whatever pace suits you best.
- Ask questions whenever you want to. Further, you will be able to ask questions related to your unique situation or workflow. DVDs and online training can repeat the demonstration of a tool or technique, but they are unable to provide additional context for different editing situations or clarification of use through analogies and alternate demonstration methods.
- Learn with the most current release of the software. As you compare your training options, be sure to inquire what version they have installed and what hardware you'll be using.
- Private training is available for individuals or groups.
What is the cost for private training?
- In the Los Angeles area, other training companies' rates range from $125 per hour and up, per student. However, my rates for private, on-site training are highly competitive in comparison, with savings of 28% at minimum and savings greatly increasing with additional students within a session. Further, for those seeking complete Avid Certified courses, I add no mark-up on Avid Certified training materials.
- The minimum training session is up to four (4) hours for one flat fee. The fee for each session is based on how many students are being trained and if extensive set-up is required prior to the training session(s).
- Additional time, beyond the initial four hours of each session, is billed in half-hour increments.
- As rates are dependent on a variety of factors, please contact me with details of your needs and goals and I'll be happy to provide you with a quote.
- Payment is due upon completion of each session in cash, check, or money order.
Are you an Avid Certified Instructor?
Yes. I've been teaching Avid since 1995 and have been an Avid Certified Instructor since 1997. If you'd like more information about my experience as a private instructor for companies such as NBC, PBS, Disney Feature Animation, Granada Television, etc., or as an Adjunct Professor at institutions such as The American Film Institute, UCLA Extension, University of Central Florida Film Division and others, please review my teaching resume. My background also includes experience as an award-winning Editor and Director.
What areas of Avid operation do you teach?
I teach introductory through advanced Avid editing as well as introductory and intermediate Avid effects.
Do students have to take an entire Avid Certified Course?
No. You may elect to take a certified course, which includes an Avid certified course book and an Avid Certificate of Course Completion, or you may choose to focus only on topics specific to your needs. An Avid certified course ranges from 16 hours to 40 hours of instruction, including student hands-on lab time. For each certified course, Avid Technology, Inc. charges a $125 fee for each student receiving the corresponding Avid certified course book and Certificate of Course Completion. I do not mark-up this fee. Additional policies regarding Avid certified course materials are below.
What topics are covered in the Avid Certified Courses you teach?
Avid certified courses include instruction as well as hands-on lab time (with the instructor present) to ensure that concepts and techniques can be better absorbed and solidified. Course curriculum is currently being restructured by Avid's Education Division. However, here are details on the courses as they are provided at this time:
- MC101 – Editing with Avid Media Composer » (3 days)
- MC110 – Introduction to Avid Media Composer Effects » (2 days)
- MC201 – Advanced Techniques for Avid Media Composer » (2 days)
- MC305 – Advanced Avid Media Composer Effects » (4 days)
- Please note: For each certified course, Avid Technology, Inc. charges a $125 fee for each student receiving the corresponding Avid certified course book and Certificate of Course Completion. I do not mark-up this fee. Additional policies regarding Avid certified course materials are below.
What software & equipment will I train on?
- I can train you using your Avid system(s), running any release of the software. I am familiar with Avid software and hardware dating back as far as 1994. Additional fees may apply depending on the extent of pre-session set-up at your facility.
- If being trained with my system, you will learn on the most current release of Avid software. As you compare your training options, be sure to inquire what version they have installed and what hardware you'll be using.
- I can provide training utilizing my portable system, which consists of the following:
- 17", 2.93GHz Intel Core 2 Duo MacBook Pro Unibody
- The latest version of Avid Media Composer software.
- Peripheral mouse
- An Avid Media Composer keyboard cover ensures that you become familiar with the default keyboard layout.

Policies:
• The minimum training session is up to four (4) hours for one flat fee. The fee for each session is based on how many students are being trained and if extensive set-up is required prior to the training session(s).
• A non-refundable deposit of $50 per student is required to officially book each session. A session is not considered booked unless a deposit has been received. The deposit is applied to the total fee of each session.
• Cancellations must occur at least 72 hours in advance in order to have the deposit applied to a rescheduled session.
• Training can take place at your home, office, facility or location of your choosing. I do not provide training out of my home or office.
• Payment is due at the completion of each session in cash, check or money order.
• Payment for Avid certified course books and corresponding Certificates of Completion must be made at least two weeks prior to the first session in order to ensure they are available for the training sessions. There are no refunds on unused materials as they can not be returned to Avid Technology once purchased. Avid Technology allows the sale of certified course materials only in conjunction with Avid certified courses. If training is cancelled at any time following the purchase of course materials, the unused materials can not be provided to the client as per the ACI agreement with Avid Technology, and fees for the purchase of these materials can not be refunded.
© 1997 Benjamin Hershleder
Here are two books that I recommend without reservation:
Nonlinear 4 by Michael Rubin
Benjamin's opinion:
I highly recommend this book to everyone interested in editing. The 3rd edition was already a highly useful and informative resource. This 4th edition expands on this tradition, adding even more helpful topics and illustrations. Rubin's clear explanations and straightforward analogies make complex technical concepts easy to understand. This book is a MUST for those entering the world of editing, and a great resource for veterans looking to fill in the gaps.
I feel the name is a bit misleading since it covers a great deal of other useful information, like easy to understand explanations of Drop Frame and Non Drop Frame Time Code (including the the how's and whys); 3:2 Pulldown, Sample Rate, Bit Depth, and how to read an Edit Decision List among many other topics.
Nonlinear 4's newly added information includes:
DTV, video on the Web, bandwidth, an overview of broadcasting & the economics of distribution, color sampling, square & nonsquare pixels, light, color space, OMF, DVD authoring, scene/take nomenclature, post-production workflows, balanced/unbalanced audio, aspect ratios, ergonomics, RT-11, electronic cinema, and a section on various "real world" editing topics.
Rubin's extremely helpful use of various analogies to help illustrate otherwise arcane topics now include stuff like "the kitchen sink" (to illustrate color space), a water cooler (to illustrate DVD bit budgeting), and "the one about the two guys in the bar" (to illustrate codecs), and more. This makes an otherwise dry read pretty enjoyable.
Visit the "Contents" page at www.nonlinear.info for a complete list of all this wonderful book contains, as well as several Adobe Acrobat pages that illustrate the depth of the book.
Here's info on the book from other sources:
Booknews.com says: (about the previous edition, Nonlinear3)
Written in non-technical language, this edition covers topics including SMPTE timecode, Election and 3:2 pulldown, digital storage, component and composite video, film edge numbers and electronic film editing, the post-production process, online and offline editing, Quicktime, and nonlinear editing.
Nonlinear.info says:
This book covers virtually everything any normal individual would want to know about the new world of electronic post-production, without much of the geeky mumbo jumbo that characterizes most professional texts. The book has been so revolutionary, and so enjoyable, that it has not only fully penetrated the professional industry, but has expanded into consumer and prosumer markets. It is used in hundreds of colleges and universities, and thousands of professional organizations. More than 15,000 copies have been sold since its debut, making it the single best seller in the industry. It is designed not to go out of date every time a new software release comes out or a new product is introduced. It is about essentials. Fundamentals. Concepts. And language. It is an enjoyable romp through the often-dull business and technology of digital film and video making.
The Avid Handbook by Steve Bayes & Greg Staten
Ben's opinion:
This is an awesome book, full of a ton of useful information for those who have been using the Media Composer for some time and want to get better acquainted with the complexities of the Media Composer software. Here's some information on this book from other sources:
Amazon.com says:
* Revised throughout to reflect system upgrades, including a new chapter on Symphony.
* For those with some experience with the Avid Media Composer or Avid Xpress who want to expand their knowledge.
* A guide to strategies, common problems, and techniques while editing nonlinear digital video or film.
The Avid Media Composer and Avid Xpress are the most widely used nonlinear editing systems by professionals in the film and video industries. Based on his [Steve Bayes] experience teaching countless seminars around the world on the Avid Media Composer and Avid Xpress, Steve Bayes has written the most comprehensive manual for nonlinear digital editing on these Avid editing systems. This handbook has been revised throughout to reflect recent upgrades to these systems.
The Publisher says:
Written for the reader who already has a basic knowledge of the editing systems, this book moves beyond an introduction to the Media Composer and Avid Xpress and focuses on strategies, techniques, and troubleshooting. The Avid Handbook covers the basics of working with effects, rendering, and graphics and discusses the more abstract issues of workflow and organization of different types of editing projects. The book also discusses frequently made mistakes, common technical problems and how they can be avoided. The new edition also discusses Symphony (1.0), Mac and NT collaboration and Meridian video board features.
Steve Bayes, author of The Avid Handbook and former Senior Designer of the Avid Media Composer says:
This book is going into the fourth printing. It is recommended by many Avid training centers and I would suggest that it is helpful to anyone wanting to learn Avid editing systems whether you take a course or not. It is a reference for intermediate techniques and an overall discussion of nonlinear issues on Avid editing systems. It is the most complete treatment of finishing on Avid that has been printed.
Background on the Avid Handbook:
This book is culmination of presentations given over the last 4 years at Avid User Groups and Master Workshops. They have consistently gotten the highest marks for student feedback of any presentations Avid has sponsored. The material is based on courseware taught at 42 Avid Certified Education Centers worldwide and taught by 100's of trained instructors. This was the only book to sellout at NAB and has almost sold out the first printing of 2500 in 4 months although it is only sold on the Internet. It is the most up to date and in depth treatment of editing on the Avid Media Composer and Avid Xpress on the market today.
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