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This is the first of a two-part series
on breaking into freelance editing. Read part two here.
Freelancing
can offer an editor a broad array of exciting artistic
opportunities while providing some hefty financial rewards
provided he or she understands the sacrifices
that may be necessary to build a thriving practice.
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Five
Tips for Freelancers
Washington,
D.C.-based editor Martin Nelson has 12 years of
freelance experience under his belt with a strong
focus on long- and short-form documentaries. He
offers the following quick tips for freelancing
success:
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Remember
that editors can be anonymous since what they
do is usually invisible to the viewing audience,
unlike the work produced by an actor or a director.
This fact alone means that editors need to be
fairly persistent self-promoters. Your goal
is to remind producers, post houses and other
potential clients of who you are, what you do
and your availability.
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Dont
get discouraged. There may be days when you
do nothing but make cold calls to potential
clients and get nothing but voice mail and no
return calls. Leave a message and then call
back at a later date. Dont be afraid
to keep calling the same person until you make
phone contact. The good news is that as you
become more plugged into the post-production
community and build a strong client list, the
less often youll need to make sales calls.
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Make
sure people can easily reach you. Carry your
cell phone with you and make sure you leave
your cell phone number in your answering machine
message. Often clients dont mind if you
take business calls on your cell phone while
on the job, provided you keep the conversation
brief. However, if you cannot accept calls while
on an assignment, indicate that fact in your
answering machine message and say that you will
check your messages on a regular basis and will
return calls before the end of the day.
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Dont
be afraid to recommend other editors if you
are too busy to accept an assignment. Encourage
the client to mention your name to the editors
they contact since everyone likes to know where
their business comes from. Its a good
way to build good will with your client base
and your peers. Hope that other editors will
return the favor at a later date.
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Create
a mailing list of past, present and potential
future clients and keep it updated. If you worked
on a project that will be shown on television
or the movies, send out post cards to everyone
on your mailing list letting them know about
it. Make sure to include your name, contact
information, name of the show or movie, when
they can see it and on what channel. Sometimes
the responsible production company will even
give you the post cards to help publicize their
project. The goal of this exercise is to put
your name and work in front of people in a clever
way.
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Ask most
freelance editors about the joys of working for themselves,
the list remains fairly consistent. Freelancers can choose
which projects to accept; build a flexible work schedule
that allows more free time to pursue other interests; potentially
gain greater financial rewards than a staff editor; and
get the chance to work with a wide variety of people on
a number of different jobs.
I
do tend to get more interesting work than most staff editors
I know, comments Martin
Nelson, a Washington, D.C.-based freelance editor
with 12 years experience. Staff editors have a
lot of work on their plates, but often its not
as compelling as the stuff I get to do.
In
addition, Nelson notes that during 2000 he worked every
day that he wanted or needed to work. I worked
43 weeks and had nine weeks off, he comments. True,
those nine weeks werent paid vacation, but it was
leisure time that I planned for myself and got to enjoy.
The
cons
Ask
about the drawbacks of working freelance, the list is
equally consistent. Freelancers cant count on a
steady paycheck and so have to be financially savvy; it
is easier to loose your professional bearings; there is
less opportunity to be promoted into a supervisory
capacity or into a different job; and sometimes freelancers
have to take a less-than-desirable job to make the rent.
Uncertainty
is probably the biggest issue that haunts freelancers.
When working for yourself, you need to contend with certain
hassles that a full-time staff editor wouldnt even
need to think about such as marketing, billing,
bill collecting, accounting and sales and have
nothing to do with honing your skills as an editor.
I
can understand how the uncertainty that is inherent in
freelancing can kill some people, remarks Rosalie
Wong, a freelance editor in south Florida. She became
a free agent in September after working 11 years as a
staff editor at Broadcast Video Inc. in Miami, FL. If
you dont have the personality that can take uncertainty
or the pressure of doing 10 things at once that are not
necessarily related to editing then think long and hard
before you leap.
Working
as a freelancer does give you a sense that youre
living a much more independent lifestyle, says
Bill Bauman,
an electronic media specialist for the U.S. Army Safety
Center who works freelance jobs on the side. But,
you have to balance that off against the fact that you
dont get a steady paycheck every week or every
other week.
Do
you have what it takes?
Nelson
says freelancers need both to believe in their own editing
skills and to have faith that people will be willing to
hire them because of what they bring to the table. Freelancers
need to have a certain mindset and a certain personality
if they are going to be successful, says Nelson.
You have to live on faith. You need to believe
that the next job is going to come. Its not going
to do you any good worrying about where your next dollar
is coming from.
Wong
says another key ingredient to becoming a successful freelancer
doesnt lie in just being a good editor or in just
having niche skills that are in demand. You need to like
people and have strong social skills. When calling potential
clients, you have to be willing to chat and build relationships,
even if they dont have work for you.
That
skill is important because it shows you enjoy working
with people, says Wong. In my case, it doesnt
matter if Im working on a low-budget project or
a high-ticket television show, I care about the people
I work with and I care about their project.
Yet,
for all the tribulations, an intrepid freelancer bent
on building a creatively and financially rewarding business
may find the struggle is worth it. I love what
Im doing, says Wong. Will I be doing
this in 10 years? I dont know. What I can tell
you is that right now Im excited about my work.
Im energized by my career all over again.
Walk
before you run
While
the entrepreneurial-minded might be tempted to go freelance
right after they finish their training or graduate from
school, Wong, Nelson and Bauman urge newly minted editors
to instead opt for a staff editor job for at least the
first year.
Just
because you know what every button does on the Media Composer®
or how to operate a piece of software or all of the technical
issues doesnt make you an editor, says Nelson.
Its like saying that just because you know
how to use word processing software that youre
a writer. Youre not. Being an editor is more complicated
than that.
Nelson,
who started his career as a contractor at National Geographic
Television, says he gained valuable experience by working
under veteran editors who were willing to let him experiment
on the equipment.
Usually
more experienced editors are willing to share their technical
expertise, says Nelson. I was fortunate
because I worked on the last leg of film editing. My job
as the assistant was to prepare everything so the editor
could keep editing, but sometimes I was able to cut scenes
and get a critique of my work.
The
best part, Nelson adds, is that you get an education while
being paid. Its a very advantageous way
to start out, even if the pay isnt that great,
he adds.
Bauman
notes that aside from learning the basics, working in
a post-production facility will help you plan the direction
of your career as well as help you narrow your focus on
the skills youd like to hone.
I
was fortunate enough to get a job in the video business
while I was still in school that allowed me to explore
all aspects of the business from schlepping gear to doing
post, recalls Bauman. It took me two years
to figure out what I really wanted to do with this knowledge,
but once I did I was able to really focus on what skills
I wanted to develop.
In
addition, work as a staff editor can help you develop
niche skills that could help you sell yourself in the
freelance market. For example, Wong notes that aside from
her expertise in using offline nonlinear equipment, she
also does online linear work, a skill that happens to
be in high demand in her south Florida market.
Its
funny that Ive been getting a lot more calls to
do linear work than nonlinear work because not many people
can do that any more, says Wong. I dont
think the editors coming out of the schools today really
know how to do linear. It seems to be a dying art.
Read
part two of this article.
Beth-Ann
Marchese is an AvidProNet.com staff writer. (this may
be an outdated email address).
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may be trademarks or service marks of their respective
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Technology, Inc. All rights reserved.
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