Avid and Adobe Reach Out To Editors Seeking Alternatives to FCPX
[July 1, 2011] – What a busy last few days it has been, since the release of Apple's FCPX editing application, keeping up with all the reviews and viral videos. With many "Legacy FCP" users feeling abandoned, the two major companies offering the alternative editing applications Adobe Premiere Pro and Avid Media Composer have quickly weighed in on the change in the marketplace.
Adobe's Steve Forde reached out to those feeling disaffected, saying in part "Adobe has and will continue to focus on EARNING the right to be your tools of choice as you tell your story, and deliver professional content. We know that not all is perfect, but we will LISTEN, engage in dialogue and constantly improve our software."
Steve Forde and Al Mooney, in what can only be described as a refreshing move, also reached out to editor/blogger Jeffery Harrell who made a video relating his disappointment and frustration with FCPX which quickly went viral. Near the end of his blog post about his candid interaction with Forde and Mooney, Harrell perfectly relates how we all feel by saying "...sometimes it’s good to have a vendor who treats you like a partner, rather than a customer. Sometimes it’s good to work with somebody who listens more than they speak, somebody who gets where you’re coming from and wants to help you get where you want to go, rather than telling you where you should go."
Avid Technology President & CEO Gary Greenfield also reached out today, announcing that a cross-grade pricing incentive which had ended on June 17 would be revived. The special $995 pricing of Avid's industry leading Media Composer application will be available from July 6 through the end of September for owners of any release of Final Cut Pro (except FCPX). Curious users can also test drive Avid Media Composer 5.5 by taking advantage of their 30 day free trial.
With Adobe also offering a free trial of Premiere Pro, editors will be spending a good deal of time over the next 30 days kicking the tires and taking Avid Media Composer and Adobe Premiere Pro out for a spin, figuring out which of these tools they'll decide to drive for the long haul.
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